A growing crop of vendors is trying to provide rental access to multiple ebooks for a monthly subscription, just like Spotify and Netflix. But what are the numbers that lay behind the idea’s success or failure?
Over the last year, we have reported on the emergence of Oyster, 24symbols and Bookboard – all planning to offer rental of multiple ebooks for a monthly subscription.
But, with the conventional ebook download craze still taking off, can this Spotify- or Netflix-like ebook access model attract consumers so soon?
A survey by media strategy agency Oliver & Ohlbaum (O&O) shows 29 percent of current UK ebook users very interested in such a prospect — and only three percent not at all.
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